Case Study – Shoreline Amphitheatre

B2B Multi-Touch Campaign

Shoreline Amphitheatre Live Nation Logos

Full House Solutions Partners with Shoreline
Amphitheatre to Find New Premium Buyers

Concert Venue Generates $100,000+ in Sales

The Goal:

Sell new premium seating packages

THE Preparations:

Full House Solutions built a pool of business prospects using unique targets. Full House wanted to share Shoreline Amphitheatre’s premium seating options to an audience that had never been approached.

Business/Corporate Targets:
1. B2B Organizations: Owners ONLY
2. Young Business Owners (Age = 25-44)
3. Sales Executives: C-Level and VP-Level
4. Fastest Growing Companies

THE Touch Points:

Shoreline Amphitheatre Post Card

PERSONALIZED DIRECT MAIL

Personalized, Plastic Post Cards with Business Card Punchout

Shoreline Amphitheatre Email Campaign

Targeted Email

Business Email Campaign

Follow-Up Contact

Telephone Calls to Email Openers

THE Results:

New Business

$100,000+

Return on Investment

12.7 to 1

Shoreline Amphitheatre Contact: Deb Villa

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Ron McA
holla@ronmcavaddy.com
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