5 Necessities for a Successful B2B Email Campaign

5 Necessities for a Successful B2B Email Campaign

1.

Personalized Subject Line

2.

Strong Opening Header/Paragraph

3.

Links to Website and/or Landing Page to Track Clicks

4.

Call to Action: Email, Phone, Social Handles, etc.

5.

High Text vs. Image Ratio to Increase Deliverability