02 May Case Study – Shoreline Amphitheatre

Posted at 15:20h in Case Study by

Full House Solutions Partners with Shoreline Amphitheatre to Find New Premium Buyers

 

Concert Venue Generates $100,000+ in Sales

The Goal:

Sell new premium seating packages.

The Preparations:

Full House Solutions built a pool of business prospects using unique targets. Full House wanted to share Shoreline Amphitheatre’s premium seating options to an audience that had never been approached.

lp-radar-1
Business/Corporate Targets:
    1. B2B Organizations: Owners ONLY
    2. Young Business Owners (Age = 25-44)
    3. Sales Executives: C-Level and VP-Level
    4. Fastest Growing Companies

THE TOUCH POINTS:

PERSONALIZED DIRECT MAIL
Personalized, Plastic Post Cards with Business Card Punchout

TARGETED EMAIL
Business Email Campaign

FOLLOW-UP CONTACT
Telephone Calls to Email Openers

The Results:

New Business
$100,000+

Return on Investment:
12.7 to 1

Shoreline Amphitheatre Contact: Deb Villa
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