03 May Case Study – Detroit Tigers Win Back
Full House Solutions Partners with The Detroit Tigers to Sell Over 20,000 Group Tickets
Ticket Revenue = $737,000
The Goal:
Reengage with past group leaders and entice them to bring a group back out during the 2017 season.
The Preparations:
The Detroit Tigers provided a list of approximately 5,100 past group leaders. The Tigers had already tried to connect using email and phone calls. They worked with Full House Solutions to design a post card with a personalized “Welcome Back” message on their scoreboard, reasons why they should come back, and assigned rep’s name, phone, and email address.
The Touch Points:
The Results:
Purchases
522
Total Group Tickets: 20,024
Revenue: $737,000
Return on Investment:
173 to 1
Detroit Tigers Contact: Jeff Lutz
