Case Study – Detroit Tigers Win Back

Full House Solutions Partners with The Detroit Tigers to Sell Over 20,000 Group Tickets

Ticket Revenue = $737,000

The Goal:

Reengage with past group leaders and entice them to bring a group back out during the 2017 season.

The Preparations:

The Detroit Tigers provided a list of approximately 5,100 past group leaders. The Tigers had already tried to connect using email and phone calls. They worked with Full House Solutions to design a post card with a personalized “Welcome Back” message on their scoreboard, reasons why they should come back, and assigned rep’s name, phone, and email address.

The Touch Points:

The Results:


Total Group Tickets: 20,024
Revenue: $737,000

Return on Investment:
173 to 1

Detroit Tigers Contact: Jeff Lutz