Case Study – Detroit Tigers Win Back

Group Sales Winback

Detroit Tigers Logo

Full House Solutions Partners with TheDetroit Tigers to Sell Over 20,000 Group Tickets

Ticket Revenue = $737,000

The Goal:

Reengage with past group leaders and entice them to bring a group back out during the 2017 season.

THE Preparations:

The Detroit Tigers provided a list of approximately 5,100 past group leaders. The Tigers had already tried to connect using email and phone calls. They worked with Full House Solutions to design a post card with a personalized “Welcome Back” message on their scoreboard, reasons why they should come back, and assigned rep’s name, phone, and email address.

THE Touch Points:

Detroit Tigers Personal Post Cards with Personalized Message on Scoreboard and Assigned Reps Name Printed on Back

THE Results:

Purchases

522

Total Group Tickets

20,024

Revenue

$737,000

Return on Investment

173 to 1

Detroit Tigers Contact: Jeff Lutz

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Ron McA
holla@ronmcavaddy.com