06 Mar Case Study: LA Clippers Turn New Movers Into New Customers
LA Clippers Generate Over $150,000 with International and New Movers Campaigns
The Goal:
Sell season tickets to high income new movers.
The Preparations:
The Clippers worked with Full House Solutions to develop a targeted audience of high income, new movers.
1. International Prospects
- Ethnicities: Chinese, Filipino, Japanese, Korean, French, German, Italian, Serbian
- Household Income = $250,000+; Length of Residence = 0-1 Years
2. High Income New Movers from Other NBA Markets
- Past 6 Months; New to Area; Household Income = $200,000+
3. Balance of High Income New Movers
- Past 5 Months; New to Area; Household Income = $200,000+
THE OFFER:
“Welcome to the Neighborhood”
with 2 complimentary tickets to an upcoming game
The Touch Points:
The Results:
Leads:
430
Season Tickets Sold: 28
Total Revenue:
$152,000
CLIPPERS CONTACT = MICHAEL BOISVERT
[email protected]
