Case Study: LA Clippers Turn New Movers Into New Customers

la-clippers-logo-mark@2x

LA CLIPPERS GENERATE OVER $150,000 WITH
INTERNATIONAL AND NEW MOVER CAMPAIGNS

The Goal:

Sell season tickets to high income new movers.

THE Preparations:

The Clippers worked with Full House Solutions to develop a targeted audience of high income, new movers.

1. International Prospects

  • Ethnicities: Chinese, Filipino, Japanese, Korean, French, German, Italian, Serbian
  • Household Income = $250,000+; Length of Residence = 0-1 Years

2. High Income New Movers from Other NBA Markets

  • Past 6 Months; New to Area; Household Income = $200,000+

3. Balance of High Income New Movers

  • Past 5 Months; New to Area; Household Income = $200,000+

THE Offer:

Welcome to the Neighborhood” with 2 complimentary tickets to an upcoming game.

THE Touch Points:

THE Results:

Leads

430

Season Tickets Sold

28

Total Revenue

$152,000

CLIPPERS CONTACT = MICHAEL BOISVERT
mboisvert@clippers.com

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Jack Vinton
jack@fillthehouse.com