Case Study: LA Clippers Turn New Movers Into New Customers

LA Clippers Generate Over $150,000 with International and New Movers Campaigns

 

The Goal:

Sell season tickets to high income new movers.

The Preparations:

The Clippers worked with Full House Solutions to develop a targeted audience of high income, new movers.

1. International Prospects

  • Ethnicities: Chinese, Filipino, Japanese, Korean, French, German, Italian, Serbian
  • Household Income = $250,000+; Length of Residence = 0-1 Years

 

2. High Income New Movers from Other NBA Markets

  • Past 6 Months; New to Area; Household Income = $200,000+

 

3. Balance of High Income New Movers

  • Past 5 Months; New to Area; Household Income = $200,000+

THE OFFER:

“Welcome to the Neighborhood”

with 2 complimentary tickets to an upcoming game

The Touch Points:

The Results:

Leads:
430

Season Tickets Sold: 28

Total Revenue:
$152,000

CLIPPERS CONTACT = MICHAEL BOISVERT
[email protected]pers.com