06 Mar Case Study: LA Clippers Turn New Movers Into New Customers
LA CLIPPERS GENERATE OVER $150,000 WITH
INTERNATIONAL AND NEW MOVER CAMPAIGNS
Sell season tickets to high income new movers.
The Clippers worked with Full House Solutions to develop a targeted audience of high income, new movers.
1. International Prospects
- Ethnicities: Chinese, Filipino, Japanese, Korean, French, German, Italian, Serbian
- Household Income = $250,000+; Length of Residence = 0-1 Years
2. High Income New Movers from Other NBA Markets
- Past 6 Months; New to Area; Household Income = $200,000+
3. Balance of High Income New Movers
- Past 5 Months; New to Area; Household Income = $200,000+
“Welcome to the Neighborhood” with 2 complimentary tickets to an upcoming game.