Case Study: LA Clippers Turn New Movers Into New Customers



LA Clippers Generate Over $150,000 with International and New Movers Campaigns

 



The Goal:

Sell season tickets to high income new movers.





The Preparations:



The Clippers worked with Full House Solutions to develop a targeted audience of high income, new movers.





1. International Prospects

  • Ethnicities: Chinese, Filipino, Japanese, Korean, French, German, Italian, Serbian
  • Household Income = $250,000+; Length of Residence = 0-1 Years

 

2. High Income New Movers from Other NBA Markets

  • Past 6 Months; New to Area; Household Income = $200,000+

 

3. Balance of High Income New Movers

  • Past 5 Months; New to Area; Household Income = $200,000+




THE OFFER:



“Welcome to the Neighborhood”

with 2 complimentary tickets to an upcoming game





The Touch Points:







The Results:





Leads:
430





Season Tickets Sold: 28





Total Revenue:
$152,000





CLIPPERS CONTACT = MICHAEL BOISVERT
[email protected]