Case Study – Oakland Athletics Upsell Season Tickets



Full House Solutions Partners with Oakland Athletics to Upsell Single Game Buyers



Return on Investment: 19 to 1



The Goal:

Upsell past single game buyers into a season ticket package for the 2018 season.



The Preparations:

The Oakland Athletics provided a list of approximately 2,700 past single game buyers. The Athletics had limited success connecting with these customers via emails and phone calls.

They worked with Full House Solutions to send a post card with a personalized jersey, benefits of being a season ticket member, and assigned rep’s name, phone, and email address. Each recipient was offered two free tickets to a game.



The Touch Points:



The Results:





Purchases:
35 Season Ticket Packages





Revenue:
$68,000





Return on Investment:
19 to 1





OAKLAND ATHLETICS CONTACT: DANNY ROACH