14 May Case Study – Oakland Athletics Upsell Season Tickets
Upsell: Single Game to Season Ticket
Full House Solutions Partners with Oakland Athletics to Upsell Single Game Buyers
Return on Investment = 19 to 1
Upsell past single game buyers into a season ticket package for the 2018 season.
The Oakland Athletics provided a list of approximately 2,700 past single game buyers. The Athletics had limited success connecting with these customers via emails and phone calls.
They worked with Full House Solutions to send a post card with a personalized jersey, benefits of being a season ticket member, and assigned rep’s name, phone, and email address. Each recipient was offered two free tickets to a game.