Case Study – Oakland Athletics Upsell Season Tickets

Upsell: Single Game to Season Ticket

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Full House Solutions Partners with Oakland Athletics to Upsell Single Game Buyers

Return on Investment = 19 to 1

The Goal:

Upsell past single game buyers into a season ticket package for the 2018 season.

THE Preparations:

The Oakland Athletics provided a list of approximately 2,700 past single game buyers. The Athletics had limited success connecting with these customers via emails and phone calls.

They worked with Full House Solutions to send a post card with a personalized jersey, benefits of being a season ticket member, and assigned rep’s name, phone, and email address. Each recipient was offered two free tickets to a game.

THE Touch Points:

THE Results:

Purchases

35 season ticket packages

Revenue

$68,000

Return on Investment

19 to 1

Oakland Athletics Contact: Danny Roach

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Ron McA
holla@ronmcavaddy.com