02 May Case Study – Shoreline Amphitheatre
B2B Multi-Touch Campaign
Full House Solutions Partners with Shoreline
Amphitheatre to Find New Premium Buyers
Concert Venue Generates $100,000+ in Sales
The Goal:
Sell new premium seating packages
THE Preparations:
Full House Solutions built a pool of business prospects using unique targets. Full House wanted to share Shoreline Amphitheatre’s premium seating options to an audience that had never been approached.
Business/Corporate Targets:
1. B2B Organizations: Owners ONLY
2. Young Business Owners (Age = 25-44)
3. Sales Executives: C-Level and VP-Level
4. Fastest Growing Companies
THE Touch Points:
PERSONALIZED DIRECT MAIL
Personalized, Plastic Post Cards with Business Card Punchout
Targeted Email
Business Email Campaign
Follow-Up Contact
Telephone Calls to Email Openers
THE Results:
New Business
$100,000+
Return on Investment
12.7 to 1
Shoreline Amphitheatre Contact: Deb Villa
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