Our Services

We’re Your Seasoned Team of Direct Marketing Specialists!
Full House Solutions provides targeted sales leads for telemarketing, direct mail, and email.
These products and services help find new season ticket, group sales, and premium seating
customers. Since 1998, the company has helped over 800 sports and entertainment
organizations with targeted direct marketing campaigns, including 20+ teams in each of the
major leagues plus hundreds of minor league teams, colleges/universities, racetracks, soccer
clubs, golf tournaments, amusement parks, arenas/stadiums, and concert venues.

Built Around a Cycle of Success

We’ve got a gameplan for every step in your journey to sell more tickets.

TARGETED SALES LEADS

BUSINESS-TO-BUSINESS (B2B) PROSPECTS

  1. Headquarters Locations
  2. Professionals and Other Top Industries
    • Attorneys
    • Doctors
    • Real Estate
    • Contractors & Construction
    • Computer/High-Tech
    • Finance/Investments
  3. B2B Owners
    • Contact Title = Owner, President, Partner, etc.
    • Minimum Size: Employees and/or Sales
  4. Balance of B2B Organizations
    • Minimum Size: Employees and/or Sales
  5. Specialty Executives: C-Level, VP-Level, Director, Manager
    • Sales Executives
    • Marketing Executives
    • Business Executive Alumni: Business Executives with
      a degree from specific institution(s)

GROUP SALES PROSPECTS

  1. Targeted Group Categories
    • Churches
    • Schools
    • Youth Organizations
    • Sports Clubs
    • Civic/Social/Fraternal Organizations
    • Business Associations
    • Parks & Recreation Centers
    • Performance Groups: gymnastics, cheerleading, dance, martial arts
    • Senior/Retirement categories
  2. Big Business: Companies with 20+, 50+ or 100+ Employees
  3. Group Themes
    • First Responders
    • Faith & Family
    • Ethnic Business Owners: Hispanic, Italian, Irish, etc.
    • Female Business Owners & Professionals
    • Camp Day/Night
    • Union Day/Night
  4. Company Anniversaries
    • Businesses Celebrating a Milestone Anniversary: 5, 10, 20, 25, 50, 75, 100
  5. Specialty Executives: C-Level, VP-Level, Director, Manager
    • Human Resources Executives

CONSUMER / RESIDENTIAL

  1. New Movers
  2. Fans of Your Sport: soccer, baseball, basketball, hockey, football
  3. Families
  4. Demographics: income, age, gender
  5. Affluent Homeowners: homeowners with high home value
  6. Birthdays: upcoming adult and/or child birthday

PERSONALIZED POSTCARDS

DRIVE INBOUND SALES AND WARM CALLS FOR SALES REPS

  1. B2B for Season Tickets, Premium Seating
  2. Group Sales
  3. Event Invitations: Full House Solutions sends personalized invitations
    • Industry Specific
    • General B2B Networking
    • Business Title Specific: C-Level, HR, Sales, Marketing
    • Business Alumni Networking
  4. New Movers
    Target = New Movers; Past 6-12 Months; High Income; New to Area
    Channels:

    • Personalized “Welcome to the Neighborhood” Postcards
    • Emails appened where available (60%)
    • Offer: Free tickets to game, invitation to event and/or partial plan offer.
  5.  Upsell Single Game Buyers
    Your best prospects for season ticket packages are fans that have experience with your product. Go back 1-3 seasons and add a direct mail touch point. Educate past single game buyers on available packages and the benefits of season ticket membership.
  6. Win Back Past Customers
    Do not forget your past season ticket buyers and group leaders. Go back several seasons and reconnect using a personalized postcard that has a “We Miss You”/ ”Welcome Back” message. Full House Solutions can help with strategy, design and execution.
  1. Retention: Surprise and Delight
    Full House Solutions is committed to helping our partners increase retention rates
    by hitting their active customers with unexpected and personalized touch points
    throughout the year.
    Our goal is to automate as many of the processes as possible:

    • Thank You Cards
    • Birthday Cards to Best Customers
    • Thinking of You Cards
    • Service Rep Introduction Cards
    • Benefit Reminder Cards

VIDEO BROCHURES

Our Video Brochure product is branded for your team and automatically plays a video with sound when the prospect opens up the brochure.

It is the perfect way to get the attention of the high-end business prospect, especially if you have or will have premium seating and season ticket inventory. They would also be a great fit for renewal and win back campaigns where your service rep or a player could record a personal video message to the lapsed customer.

DIGITAL CAMPAIGNS (NEW IN 2023!)

Full House Solutions helps our partners reach new fans through visitation behaviors and with demographic information. Sophisticated audience profiles are gathered and then used to effectively tailor mobile, desktop or OTT placements based on consumer lifestyles, interests and real-world behaviors. We capture visits to brand or category locations and categorize mobile IDs into different behavioral segments such as Live Event Attendee, Sports Enthusiast, Soccer Mom or brand segments such as Dick’s Sporting Goods or Nike store locations.

LEVERAGE YOUR INTERNAL DATA
TO SELL MORE TICKETS

  1. Business Executive Identifier
    Our Business Executive Identifier tool identifies business owners, executives and professionals within your consumer/residential accounts.

    • Submit your single game and partial plan buyers.
    • We are able to provide work contact information (company name, title, industry, size, business address, business phone, email where available) for approximately 10-15% of your buyers.
  2. Email to Mail Appends
    Do you have email addresses without names and addresses in your current CRM? These could be from your email newsletter, ticket forwarding or even enter-to-win contests. We can find names and addresses for 50% or more of your email addresses and mail a postcard directly to fans that may have not responded to email campaigns.

OTHER TICKET SALES TOOLS

  1. Website Visitor Data
    Get to know the fans that are visiting the ticket pages of your website. We can append name, email and mailing address of fans that are showing interest in buying tickets.
  2. Postcard Retargeting
    Interested fans are visiting your ticket sales pages. Postcard Retargeting allows you to get a personalized mailer in their hands within 3-5 days. We also offer a batching feature that allows you to build your list of website visitors but waiting for a specific date to mail (schedule release, tickets on-sale).Postcard Retargeting combines the urgency of retargeting with the response-power of direct mail.