Case Study: POSTCARD RETARGETING BOASTS 11:1 ROI WITH NFL CLUB
An NFL Team leverages Full House Solutions' Postcard Retargeting capabilities...
Big Business, Youth Organizations, Churches, Business Associations, Schools, and much more!
Full House has analyzed customer databases from hundreds of teams and venues. This allows you to approach direct marketing campaigns scientifically. Having access to actual customer data allows us to pinpoint the types of companies and individuals that are most likely to buy tickets and takes the guesswork out of prospecting. Along with the research and data mining, we continuously follow-up with our clients to keep a “finger on the pulse” of what is working and what is not working for season tickets (full and partial), group sales and premium seating.
We have repeatedly proven our value as an indispensable sales and marketing partner by helping organizations overcome the challenges of finding new ticket buyers. We share our expertise at industry conferences and writing articles for sports and entertainment trade publications/ websites/ newsletters. With such a niche market, word gets around which makes it is essential to deliver products and services that get positive results.
Being a list broker, we have access to the best information without being locked into any one specific source. We are extremely competitive on price due to our vendor relationships and buying power. You will get leads that are more targeted at a price that is either the same or better than going direct to our sources or to another vendor. We have built our business on this principle to set our clients up for the absolute best Return on Investment (ROI) opportunity.
I have used Ron and Full House for years now and I cannot tell you how much it has helped our bottom line. It seems to me that Ron and his staff genuinely care about helping our business improve, and this is something that has not went unappreciated! I will continue to use Full House for all of our Database needs. Happy Anniversary and keep up the great work!
- Chris Allen, Tennessee Smokies President
Working with Full House is money in the House for us!
- Michael Stanfield, New Orleans Pelicans Senior VP of Sales
Full House has helped us a great deal when it comes to strategically planning sales campaigns. They have given us cutting-edge ideas and industry best practices that are extremely useful when targeting specific consumers and demographic groups.
- Jeff Eldersveld, Columbus Blue Jackets Director of Business Strategy
I have utilized the services of Full House for the past five years. Full House provides not only quality leads but excellent customer service. Ron and his team are always ready to go the distance to help me to continue to grow my business.
- Diane White, Live Nation Senior Director of VIP Sales/New England
Our department revenue nearly DOUBLED! I have been using Full House to help grow the Group Sales Department prospect lists. During the time that we have been using this resource (5 years) the department has gone from annual revenue of $1.4 million to $2.7 million. Ron has been very responsive to our needs and lists are delivered on schedule. We continue to use Full House because we get results.
- Anne Foley, Big Apple Circus Director of Sales and Groups
Full House is a Valued Asset to Our Business. Full House has proven to be a valued asset in our continued effort to garner new business throughout the Carolinas. Their understanding of efficiency and first class communication are the primary reasons why our partnership has worked. The staff at Full House has taken the time to educate themselves on our objectives, our market, our strengths, and our limitations. With that knowledge in hand, they’ve been successful at providing solutions that are unique to our brand and consistently meet our needs. I look forward to building on a solid foundation we’ve built for years to come.
- Joe LaBue, Carolina Panthers VP of Ticket Sales
From the moment we engaged with Jack he sought to understand our challenges so that he could better deliver a lead list that would prove fruitful for our sales team. Full House is indeed that as they helped with producing collateral that was completely in line with our brand and communicated the message we wanted to deliver. If you are considering purchasing a lead list, I would highly encourage you to consider Full House and Jack for your lead list needs.
- Marcus Myrick, USL Director of Club Services
Working with Brandon & Full House has proven to be extremely profitable over the last 2 years. Our campaign last season yielded a 10-1 ROI and our current effort this year is at 9-1 & counting. If you want to drive new sales, it’s an absolute no-brainer.
- Zach Brockman, Modesto Nuts General Manager
I have worked with Full House Marketing to purchase lists in a large number of markets throughout Canada and the US over the past decade. They are quick to respond and provide a breakdown and data in the categories that are important to Group Sales in the Sports and Entertainment industry. Always friendly and professional, I would highly recommend their services for list purchasing.
- Deborah Kime, Budweiser Gardens Vice President of Group Sales
Full House has been an incredible partner to me through the years. Whether it be building specific leads lists, direct mailing customers for special events, or utilizing dedicated e-blasts to drive special offers, I've always found Brandon and Full House to be experts at what they do. The attention given to our projects is incredible and we've found success each time we've utilized their services. For any team looking to introduce new leads and opportunities to their sales force, I highly recommend you reach out to Brandon to see how Full House can help you fill the house.
- James Collins, AEG Sports Sr. Director Ticket Sales
Full House Marketing was able to give the Naturals high-quality corporate and group sales leads that we would not have had otherwise. Results from the leads have led to several franchise-highs in key sales areas for us. Throughout the process, Brandon Steffek was very well-informed and pleasant to work with to maximize the ROI for our sales department.
- Mark Zaiger, Northwest Arkansas Naturals Sales Director
Our annual new business campaign with Full House continuously produces strong results and we certainly appreciate how easy Ron and his team make this campaign to execute!
- Phil McMullen, Minnesota Twins Senior Manager of Group Sales
Full House Marketing is a phenomenal partner to work with. We partnered with them this past season on our direct mail campaign. They took time in the beginning of the process to learn what our needs and objectives were. They were very organized and committed to ensuring that our campaign went off in a timely manner and helped to find ways to maximize our ROI
- James Meyer, George Mason University Director of Ticket Sales
Full House continues to be our valued partner for our strategic direct marketing initiatives. Our latest project generated over a 36 to 1 ROI. They are a true impact to our business.
- Bill Makris, Arizona Coyotes VP Ticket Sales & Service
Full House has proven to be a vital resource as we continue to look for ways to increase our reach and the size of our customer database. Their multi touch-point strategy and creative designs have led to high engagement, as well as conversions that can be directly attributed to their efforts. We trust their data, value their advice, and will continue to seek opportunities where we can work together to maximize reach and revenue.
- Warren Parr, Atlanta Falcons Senior Director of Ticket Sales
The Twins have been working with Full House for six years now on our acquisition campaigns. The direct mail strategy providing support for our outbound sales efforts has brought us an average 10 to 1 ROI. Ron and his team are great people and a pleasure to work with.
- Mike Clough, Minnesota Twins Senior Vice President, Ticket Sales & Service
An NFL Team leverages Full House Solutions' Postcard Retargeting capabilities...